About this site

This website was created to help GTM noobs get a better grip on Datalayer and other concepts in GTM.

It was originally built to support the learning of webinar registrants.

Tech stack


This site is powered by WordPress. This was essential in getting it up and running in no time, with all customizations required. We’ve used the OceanWP (with child) as the theme.


First and foremost – Google Tag Manager for WordPress by Thomas Geiger.
While we didn’t integrate the GTM snippet using this tag (as we made some adaptations) we did add it for the amazing DataLayer value it triggers.

We used Elementor for simple page creation and WooCommerce for the store.

The bulletproof Contact form 7 was used for the forms.

All these make up a classic stack that you can find on WordPress sites, and can all integrate well with GTM.

Other code

We’ve used some additional coding to inject the GTM container, the user’s or the site’s default.